Permission For Tracking In Ios 14 Creates Clash With Advertisers
Apple and the ad industry are once again in conflict, as ad associations object to the way iOS 14 seeks user permission for tracking. It’s not the first time this has happened – Apple’s adoption of Intelligent Tracking Prevention led to criticism by the ad industry back in 2018 … Background Advertisers like to measure the effectiveness of their ads by working out how many people who purchase a product have seen an online ad for it....